A high performing website is like having a 24/7 salesman. This sales rep works for you while you sleep, play, serve clients, spend time with family or work in the business — every single hour and second of the day your site can be growing your business. If it’s optimized, it’s working like a well-trained salesman — attracting leads, inviting potential clients to see your products, conversing with them, setting appointments and closing sales. It’s a tireless worker that never sleeps, works all year round and serves as another pillar of your business success.
The most important thing to increase your eCommerce sales is learning why no one is buying anything. There may be a few reasons. Go over our list of things worth checking.
Learn How to Increase Ecommerce Sales
1. Verify the Targeting
What kind of people you’re targeting with your ads? It could be that your audience is too broad, or the ads are displayed to the wrong audience (it’s not likely that you’ll sell a hair comb to someone who’s bald, right?).
The product or service you’re offering must comply with your audience’s interests. It’s best to build a buyer persona, which includes information like:
- Relationship status
Another thing worth trying is narrowing down the targeting, and performing some A/B tests (e.g. with Facebook Ads).
Doing so will help you to target the right audience, and in the process – improve your sales.
2. Analyze the Traffic
You can use a variety of free tools that’ll help you to get a better understanding of your audience, and improve conversion. For example, you can use Google Analytics to check which step of your sales funnel fails.
Another great tool worth mentioning is Hotjar. It allows you to record a visitor’s behavior on the website – you’ll know exactly what makes your customers bounce.
For example, let’s assume that customers are dropping off during checkout. With the help of Hotjar’s recording, you know what to fix, because you’ve noticed that customers have an issue with the checkout button.
3. Present Well
No one would check into a 5-star hotel if the lobby were dirty, right? The same goes for online shopping – great design is what helps to make a KILLER first impression.
Create a logical and intuitive page structure. Make sure that your products are categorized logically. And make sure that your website is available to mobile devices!
4. Sell with the Product Descriptions
Even if your products are decent, it doesn’t mean that visitors are gonna buy anything. It’s your job to convince them!
Make sure that your products don’t run with a generic description and product specification. It’s not just about convincing the client, it’s also about getting a good position in Google, and getting organic traffic from it.
Put some time and effort into creating colorful descriptions that get customers excited. And remember about high-quality pictures!
5. Show Trust Signals
Trust signals are those little things which tell the customers that you’re a trustworthy business partner. You can use customer reviews, badges verifying the safety of your payment portal, or “about us” page to tell your story and get customers emotionally invested.
Remember not to overdo it with intrusive pop-ups – it looks shady, and it’ll only annoy your visitors, instead of increasing your sales.
6. Provide Amazing Customer Support
Great customer support is an important factor in terms of growing your sales – according to the PwC report, more than 1/3 of US consumers would walk away from the brand after ONE bad customer experience. That’s why you want to make your customer service fast, pleasant and convenient.
For an online business, it’s worth to use a live chat and chatbots – they’re accessible, efficient, and allow you to address questions and concerns in real-time. They react to a wide range of events, based on the visitors’ behavior – e. g. engage your customers when they abandon their carts and ask them why they’ve done that or offer them a discount. Your customers can switch to a live operator as well, whenever they feel like it.
Use Paid Adverts
If you need to get traffic to your website quickly, you should consider paid adverts. There are a number of platforms that you can use for this and you need to consider which would be best for your business. Paid search adverts are one option and another will be paid adverts on social media.
It is important to note that you need to be careful when it comes to paid adverts. It is very easy for the costs to run away with you and you need to be aware of this. Some advert platforms will charge you a set amount per click while others will charge per impression. You need to have a clear budget when using adverts and ensure that you do not go over this.
When you create your adverts you need to complete testing to see which images and copy work the best. It is recommended that you continue to test your adverts to ensure that you are always using the best converting one. The best platform to use will depend on the website and product you want to promote.
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